There are many items that can go into a Media kits depending on the situation, the audience or the use. A Media kits for potential investors is much different than a kit for potential clients. Although a Media kits should be comprehensive, every promotional item or piece of marketing collateral ever produced by a company should not be included. Only put information that is current and most relevant to your target reader. When targeting media editors, be respective of their time.
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There are many items that can go into a Media kits depending on the situation, the audience or the use. A Media kits for potential investors is much different than a kit for potential clients. Although a Media kits should be comprehensive, every promotional item or piece of marketing collateral ever produced by a company should not be included. Only put information that is current and most relevant to your target reader. When targeting media editors, be respective of their time.
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